BMW 7 Series

The BMW Series 7 is the flagship prestige sedan of the Bavarian manufacturer, positioned at the top of the model hierarchy since its launch in 1977. The BMW Series 7 history begins with the first generation E23, revolutionary for its time with its six and twelve-cylinder motorizations, before experiencing six major generations that have marked the evolution of automotive luxury. Each evolution has consolidated its flagship status against prestigious rivals such as the Mercedes-Benz S-Class or Audi A8, with regular technological leaps in terms of comfort, dynamics, and onboard systems. The successive BMW Series 7 generations (E23, E32, E38, E65/E66, F01/F02, G11/G12) illustrate constant design progression, moving from a classic silhouette in the 1980s to the sporting elegance of the 2000s, then to the pronounced proportions and advanced electronics of the current generation. The BMW Series 7 model embodies German expertise in motorization, offering over the decades powerful gasoline and diesel engines, complemented since 2019 by plug-in hybrid variants and progressive electrification of the range. A true benchmark in the premium segment, this sedan combines tradition of mechanical excellence and digital innovations, from the iDrive system to autonomous driving assistance, maintaining its position as the reference for decision-makers and automobile enthusiasts seeking prestige.