Buick

Buick, founded in 1903 by David Dunbar Buick in Detroit, is a historic American automaker that shaped over a century of innovation in the sedan and prestige vehicle segment. Buick's history stands as one of General Motors' oldest brands, becoming a subsidiary in 1908, thus consolidating its role as a cornerstone in the strategy for premium vehicles in the United States and worldwide. From 1949 to the present day, the Buick range has covered varied segments from sports sedans to SUVs and crossovers, with iconic models such as the Roadmaster, LeSabre, Regal and more recently the Enclave and Encore, positioning the brand as a direct competitor to Cadillac and Lincoln in the American premium market. Buick models are characterized by a Buick specification sheet generally focused on comfort, onboard technology and V6 and V8 powertrains for classic generations, evolving toward electrification and hybridization from the 2010s onward. With production facilities based primarily in China since the mid-2000s, Buick has diversified its geographic presence while maintaining a significant share of the global automotive market, particularly in the SUV and crossover sector where it rivals Toyota, Honda and Hyundai. The brand continues to adapt its commercial strategy to contemporary challenges, offering connected vehicles respecting environmental standards while preserving its legacy of accessible luxury and performance.