Daihatsu

Daihatsu, a Japanese automaker founded in 1907 in Osaka, established itself as an undisputed specialist in compact vehicles and microcars, particularly in Southeast Asia and the Japanese market. A Toyota group subsidiary since 1998, Daihatsu consolidated its positioning in small utility vehicles and economical city cars segments, against competitors like Suzuki and Hyundai, by offering a Daihatsu range focused on energy efficiency, reliability and price accessibility. Between 2002 and 2013, the brand commercialized iconic models such as the Mira, Move, Terios and Ceria, conquering significant market shares in Indonesia, Thailand and Malaysia where it operates major production facilities. Daihatsu's history is characterized by constant innovation in light powertrains and emission reduction systems, responding to growing environmental standards of these two decades. Daihatsu specification sheets highlight three and four-cylinder engines of small displacement, manual and automatic transmissions, and safety equipment progressively enriched in accordance with regional regulations. Present on four continents with approximately 160,000 employees in 2010, the brand consolidated its role as a versatile manufacturer of accessible vehicles, combining robustness, practicality and minimal total cost of ownership for motorists in emerging and developed markets.