Dodge

Founded in 1900 by the Dodge brothers (John and Horace) in Detroit, Michigan, Dodge established itself as a major American manufacturer specializing in robust and high-performance vehicles, today a subsidiary of the Stellantis group. Dodge's history truly began in 1914 with the launch of the mythical Dodge Brothers Model 30, followed by continuous expansion into sedans, coupes, and pickup trucks that marked the North American market for over a century. The brand reached its peak in the 1960s-1970s with iconic models such as the Dodge Charger (1966) and Dodge Challenger (1970), becoming benchmarks in the muscle car segment against competitors like Chevrolet and Ford. Dodge models progressively diversified to cover sedan segments (Dodge Avenger, Dart), compact SUVs (Dodge Journey), and pickups (Dodge Ram, which became an independent brand in 2010), while maintaining recognized expertise in high-performance transmissions and engines. Since the 2000s, Dodge has structured its range around sporty and robust positioning vehicles, notably with the renaissance of the Challenger (2008) and Charger (2006), consolidating its presence in premium-accessible and performance segments. Dodge technical specifications traditionally reflect powerful V8 engines and sophisticated transmissions, though the brand has progressively integrated more fuel-efficient turbodiesel and gasoline engines to meet increasing emission standards, particularly since 2020 with the announcement of progressive electrification of its range through 2024.