DS Automobiles

DS Automobiles was born in 2009 in France, stemming from Citroën's desire to create a distinct prestige brand, embodying the heritage of the legendary Goddess launched in 1955. DS Automobiles' history is rooted in this pursuit of French excellence, positioning the brand against competitors like Audi and BMW in the affordable premium segment, with an established presence in Europe, Asia-Pacific, and the Middle East. DS Automobiles models cover sedans, SUV, and crossover segments, with flagship models such as the DS 3, DS 5, the DS 7 Crossback launched in 2017 which became a global best-seller with over 700,000 units, and more recently the electric DS 3 E-Tense introduced in 2020 and the redesigned DS 4 in 2021. The DS Automobiles range has progressively electrified, reflecting the energy transition of the PSA group, then Stellantis since 2021, with a strategy targeting 100% electrified sales by 2030. The DS Automobiles manufacturer relies on production facilities in France, notably the La Moselle factory in Metz, and benefits from expertise in distinctive design and cutting-edge technology to differentiate its offerings. DS Automobiles technical specifications reveal particular attention to driver assistance systems, finish quality, and hybrid and electric motorizations, consolidating a position of accessible premium brand in a rapidly transforming automotive market.