Geely

Geely, a Chinese automobile manufacturer founded in 1997 by Li Shufu, established itself as a major player in the Asian and international market in less than two decades. Since its modest beginnings in Zhejiang province, Geely's history illustrates the rise of Chinese manufacturers, marked by the acquisition of Volvo Cars in 2010 and development of competitive hybrid and electric technologies against rivals like Chery or BYD. The Geely range today covers compact car, compact SUV, and family sedan segments, with flagship models such as Emgrand, Boyue, and Geometry GC6, positioned on the attractive value-for-money proposition of Asian vehicles. Equipped with four main production factories in China and growing presence in Europe since 2019, the brand offers Geely technical specifications emphasizing energy efficiency and safety, with diversified motorization including gasoline, mild hybrids, and electric options. In 2023, the group commercialized over 1.4 million vehicles globally, consolidating its export strategy to Europe and Southeast Asia while strengthening its premium Polestar branch, fruit of collaboration with Volvo and its growing expertise in sustainable propulsion.