Hyundai Kona OS Phase 1 2017 - 2020

The Hyundai Kona is a compact urban SUV launched in 2017 that quickly conquered the small crossover segment thanks to its bold design, practical dimensions, and attractive equipment-to-price ratio. Since its inception, the Hyundai Kona story is part of the Korean brand's ascent strategy in the SUV market, with two major generations marking the model's evolution: the first generation (2017-2023) established the fundamentals with distinctive exterior styling and surprising interior space for its category, while the second generation, launched in 2023, brings styling refinements, improved connectivity, and strengthened electrified powertrains. The Hyundai Kona model positions the brand as a direct competitor to the Peugeot 2008, Renault Captur, and other established players in the C-SUV segment, offering an attractive alternative through its aggressive design, onboard technologies, and availability in thermal or electric versions. The Hyundai Kona generations reflect the brand's current direction toward electrification and digitalization, with increasingly powerful 100% electric variants and modernized human-machine interfaces. This compact SUV remains a must-have on the French and European market, combining everyday versatility, controlled consumption, and the recognized reliability of the Hyundai-Kia group, consolidating its place among the best-selling vehicles in its category year after year.