Kia

Kia was founded in 1944 in South Korea by brothers Kim Hwan-buk and Kim Chul-ho, before becoming one of the world's largest automobile manufacturers. Kia's history is marked by its integration into the Hyundai group in 1998, a strategic turning point that enabled it to accelerate its technological development and international presence, now representing approximately 9% of the global automobile market. The Kia range covers all market segments, from urban compact cars like the Picanto to prestige SUVs like the Sorento and Niro, including versatile family vehicles like the Sportage and Telluride, positioning Kia manufacturer directly in competition with brands such as Hyundai, Toyota, and Renault. Between 2007 and 2025, Kia considerably modernized its range with the introduction of Kia hybrid and electric models, notably the Niro EV launched in 2018 and the EV6 since 2021, symbolizing its shift toward decarbonized mobility. With more than 33 factories spread across six continents and a presence in 195 countries, Kia has robust production infrastructure guaranteeing vehicle quality and spare parts availability worldwide. Each Kia technical specification displays comfort, safety, and technological equipment standards aligned with European and global consumer expectations, making the Korean brand a strategic choice for drivers seeking reliability, innovation, and value for money.