Lexus Gamme de véhicules Lexus

The Lexus Vehicle Range has represented since 1989 Toyota's premium division, embodying a philosophy of excellence and reliability applied to high-end vehicles. Founded in Japan with the ambition to compete with major German and European brands, this range progressively established itself as a major player in automotive luxury through a singular approach combining advanced technology, refined design, and exceptional durability. The Lexus Vehicle Range history is marked by several generations of flagship models such as the LS (prestige sedan launched in 1989), the RX (pioneering premium SUV in 1998), and the ES (intermediate sedan), each embodying the stylistic and technological evolutions of its era. Through the Lexus Vehicle Range generations, the brand progressively refined its visual identity around a characteristic front grille, while strengthening its capabilities in hybridization and electrification to address contemporary environmental challenges. The Lexus Vehicle Range model competes directly with BMW, Mercedes-Benz, and Audi in the automotive luxury segment, distinguishing itself through a proposition centered on long-term reliability and reduced cost of ownership. Today, the range offers a diversity of vehicles from sedans to SUVs, from coupes to commercial vehicles, all equipped with hybrid or electric powertrains, confirming Lexus's commitment to transforming the automotive luxury market.