Mitsubishi

Mitsubishi Motors Corporation, founded in 1970 in Japan from the giant Mitsubishi conglomerate, has established itself as a major player in the global automobile sector, particularly in the segments of utility vehicles and compact SUVs. Mitsubishi's history spans over fifty years of innovation, marked by the launch of iconic models such as the Lancer, Outlander and the famous L200 pickup, which consolidated its position against direct competitors such as Toyota, Nissan and Hyundai. Since its establishment in Japan and factories in Southeast Asia, the Mitsubishi manufacturer has progressively developed a diversified Mitsubishi range covering compact sedans, minivans, electric and hybrid vehicles, meeting the expectations of European, Asian and Australian markets. Between 1969 and 2024, the brand experienced several strategic turning points: the development of all-wheel-drive transmission systems, the introduction of the MIVEC variable valve timing engine, and more recently the transition to electric mobility with the i-MiEV model and the recently electrified Eclipse Cross. Mitsubishi technical specifications are distinguished by reliable engines combined with traction technology suited to difficult terrain, while strategic alliances with Renault-Nissan since 2016 have strengthened the group's research and development. Today, Mitsubishi continues its transformation by offering connected vehicles that respect environmental standards, while maintaining its expertise in the 4x4 and SUV segment, areas where the brand enjoys undisputed technical recognition in the global market.