Toyota

Founded in 1937 by Kiichiro Toyoda as an automobile division of the Toyoda textile group, Toyota established itself as one of the world's largest automobile manufacturers, rivaling giants such as Volkswagen and General Motors. Toyota's history is marked by decades of innovation and reliability, particularly since the 1970s with the launch of iconic models such as the Corolla (launched in 1966, exceeding 50 million units sold to date) and Camry, which redefined the affordable sedan segment. The Toyota range covers all automobile segments, from economical city cars to premium vehicles under the Lexus brand (created in 1989), including robust pick-ups such as the Hilux and family SUVs such as the 4Runner and RAV4, the latter becoming one of the best-selling vehicles worldwide since the early 2000s. The Toyota manufacturer operates in more than 170 countries with 37 production facilities mastering cutting-edge technologies, notably hybridization and more recently electrification, positioning the brand as the undisputed leader in hybrid powertrains since the launch of the Prius in 1997. With strategic presence in Europe, Asia, North and South America, and a Toyota technical datasheet renowned for durability and energy efficiency, the group generates revenue exceeding $250 billion, consolidating its status as the reference automobile manufacturer for enthusiasts and customers seeking reliability and mechanical innovation alike.