Acura

Acura, a Japanese luxury brand founded in 1986 by Honda, established itself as the first Japanese automobile manufacturer to offer a high-end division dedicated to the North American premium market. The Acura story begins with the launch of the Legend, a benchmark sedan positioned against the BMW 5 Series and the Lexus ES, immediately establishing the quality and performance standards that characterize the brand. The Acura range gradually expands beyond sedans with the introduction of coupes, SUVs and crossovers, notably the Integra (1986-2001), the TL (1996-2014), the TSX (2003-2014) and the RDX launched in 2006, which becomes a commercial pillar with over 300,000 units sold worldwide. Located primarily in Japan and Ohio, Acura models are manufactured in Honda group factories, guaranteeing the reliability standards recognized by the manufacturer, while vehicles are marketed essentially in the United States, Canada and selected Asian markets. The Acura technical specification emphasizes the integration of proprietary technologies such as AcuraWatch (suite of driving aids) and engines varying between naturally aspirated and turbocharged gasoline blocks, combined with sophisticated automatic transmissions. Between 1985 and 2022, the brand consolidates its intermediate premium positioning, capturing a customer base seeking Japanese prestige at controlled costs, a formula that distinguishes it from traditional German manufacturers while preserving the mechanical excellence DNA of the Honda group.