Genesis

Genesis is the luxury brand of the Hyundai group, created in 2015 in South Korea to directly compete with German manufacturers like BMW and Mercedes-Benz in the premium segment. Genesis' history begins with the launch of its first flagship model, the Genesis sedan (2015), quickly followed by the Genesis Coupe and GV70 SUV, positioning the Genesis range as a complete offering of accessible high-end vehicles. Between 2016 and 2025, Genesis significantly expanded its portfolio with prestigious models such as the G70, GV80 (launched in 2020 and winning World Car of the Year title), electric GV60 (2022), and Electrified G80, marking the Genesis manufacturer's commitment to electrification. Genesis technical specifications reveal particular attention to finish quality, embedded technologies, and high-performance motorizations (gasoline, hybrid, and electric versions), with production facilities based in South Korea and Slovakia for European export. Competitive positioning against prestigious German sedans and Japanese-American luxury SUVs relies on advantageous value-for-money and recognized customer service, enabling Genesis to gain significant market share in Europe since 2016. The group's strategy affirms ambition to become a 100% electric brand by 2030, consolidating electric Genesis models as fundamental to its future trajectory.