Genesis G90

The Genesis G90 is the flagship sedan from South Korean luxury brand Genesis, embodying technological expertise and automotive prestige from the Hyundai group since its launch in 2015. Positioned directly against German references such as the BMW 7 Series and Mercedes-Benz S-Class, this large prestige sedan has established itself as a credible player in the premium segment through its distinctive design, luxurious interior, and advanced technological features. Genesis G90 history began with a revolutionary first generation that marked the brand's dramatic entry into the high-end sedan market, followed by a second generation launched in 2020 that refined proportions, modernized the platform, and strengthened the model's highly recognizable styling identity. The Genesis G90 model experienced two major evolutions in terms of motorization and embedded technology, notably with the introduction of more efficient engines, 5G connectivity, and next-generation driver assistance systems. Each G90 generation benefited from a design philosophy inspired by "restrained luxury" aesthetics, associating streamlined lines, noble materials, and refined ergonomics to seduce clientele seeking authenticity far from ostentatious showiness. Today, Genesis G90 generations represent a legitimate and prestigious alternative to European leaders, offering a particularly attractive price-to-quality ratio and a manufacturer warranty among the most generous on the market.