Holden Premier 1962 - 1980

The Holden Premier is a prestigious Australian sedan that embodied the top of Holden's range for several decades, positioned as a direct competitor to the BMW 5 Series and Mercedes-Benz C-Class on the local premium market. Launched in 1989, the Holden Premier story spans three distinct generations until production ceased in 2017, marking the end of an era for the Australian manufacturer. The Holden Premier generations progressively evolved in terms of embedded technologies, safety and comfort, moving from a proprietary platform with V6 and V8 engines capable of rivaling European sedans. The first generation Holden Premier model was distinguished by its classic design and robust construction, while successive evolutions brought more contemporary lines, refined interiors and more efficient engines, notably with the adoption of imported motors and sophisticated automatic transmissions. This Australian premium sedan has always relied on generous interior space, complete equipment and reassuring handling, seducing customers seeking an alternative to large German sedans while maintaining a strong local identity and often more competitive entry prices. With the cessation of automotive production in Australia at Holden, the technical specifications of the Holden Premier model remain testimony to the manufacturer's ambition to occupy the premium segment, making way for imports and redefining the high-end offering of the General Motors group in Oceania.