Mini Electric

The Mini Electric is the electric version of the famous British city car, marking the brand's entry into zero-emission mobility with a compact and urban model designed for daily city trips. Launched in 2019, the Mini Electric story begins with a first generation based on the BMW Group's UKL platform, offering an initial range of 270 kilometers and positioning the model against competitors such as the Renault Zoe or the Opel Corsa-e. The Mini Electric generations that followed progressively improved energy performance and user experience, with the introduction of a 54 kWh battery offering more flexibility to drivers seeking a playful and iconic electric car. Faithful to the sporty and retro DNA of the brand, this Mini Electric model retains the squat proportions and distinctive design that make its charm, while integrating modern elements such as a connected touchscreen and driving modes adapted to urban traffic. As a premium electric city car, the Mini Electric fits into the segment of small electric vehicles intended for everyday trips, with a compact size facilitating parking and renowned maneuverability. Today, the Mini Electric model positioning affirms itself as an alternative to motorized two-wheelers and urban thermal vehicles, appealing to customers sensitive to Mini's retro-futuristic charm combined with the environmental commitment of electric mobility.