Proton Iriz Phase 1 2014 - 2017

The Proton Iriz is the Malaysian brand's small urban crossover launched in 2013, conceived to conquer Asian markets with an accessible and versatile positioning. Since its introduction, this model has experienced two major generations that progressively refined its design and equipment to remain competitive against rivals such as the Perodua Ativa or Hyundai i20 Active. Proton Iriz history is part of the brand's democratization strategy, offering a robust silhouette inspired by SUVs with an optimized wheelbase for urban journeys and family comfort. The Proton Iriz first generation model (2013-2023) consolidated Proton's reliability reputation through proven petrol engines and generous habitability for its category, while the second generation, introduced in 2023, modernizes the architecture with a more assertive front face, better connectivity, and expanded driving assistance systems. Proton Iriz generations testify to consistent evolution: transition from simple utility player to versatile crossover with true visual identity, without however distorting its essence as a practical and economical vehicle. Positioned between the raised city car segment and small SUVs, this crossover remains a reference in emerging markets, appreciated for its equipment-to-price ratio and mechanical reliability, while representing an excellent opportunity in the used Proton Iriz market for buyers seeking an economical and sustainable alternative.