Proton X90

The Proton X90 is a compact SUV coupe launched in 2021 by Malaysian automaker Proton, positioning this Proton X90 model as a direct response to the challenges of the modern Asian and international automotive market. Developed on a platform shared with Geely, the X90 embodies the brand's ambition to offer a vehicle with dynamic design, combining clean lines with the elevated silhouette typical of the compact SUV segment. The Proton X90 story thus begins at a key moment in the group's strategic transition, marked by strengthened partnership with Geely-Volvo and the integration of hybrid or electric technologies across successive generations. From its introduction, the X90 stands out for its generous interior space, advanced infotainment system and accessible motorization, placing it in direct competition with models such as the Geely Boyue and BYD Song Plus DM. The Proton X90 generations have progressively refined their engine offerings, integrating plug-in hybrid options and sophisticated driver assistance systems, meeting the expectations of the Asian market. Today, the X90 remains a key player in Proton's portfolio, illustrating the automaker's ability to master the quality and equipment standards of contemporary compact SUVs, while maintaining competitive pricing on a particularly dynamic segment that is highly prized by consumers.