Toyota Crown S60 / S70 - 4 1971 - 1974

The Toyota Crown is a Japanese prestige sedan born in 1955, embodying for seven decades the excellence and refinement of the Japanese manufacturer in the segment of luxury and exceptional vehicles. With over 3 million units sold worldwide since its launch, the Toyota Crown history is intertwined with that of Japanese automotive prestige, marked by successive generations that have defined the codes of Japanese luxury. The thirteen generations of the Toyota Crown model testify to constant evolution, from the slender and refined forms of the 1960s to the more contemporary and aerodynamic designs of the 2000s and 2010s, passing through the majestic proportions of the 1980s and 1990s. Positioned at the heart of the premium segment against competitors such as the Lexus LS or Infiniti Q70, the Toyota sedan features a richly equipped interior, comfort and safety technologies in constant progression, and powertrains combining performance and legendary reliability. Since 2022 and the arrival of the fifteenth generation, the Crown has adopted a resolutely hybrid and electrified philosophy, while maintaining its values of timeless elegance and manufacturing quality. The specifications of the Toyota Crown model reflect this duality between Japanese tradition of excellence and technological innovation, with advanced connectivity systems, modern platform architecture and optimized energy consumption, reinforcing its legitimacy with demanding customers seeking distinction and sustainability.